Lagos team planning digital marketing around a laptop

Growth tools

Marketing setup

Instagram, TikTok & Google, found where buyers search

Presence that points home

Social profiles

Bio links, highlights, and CTAs that route to your site, not endless DMs.

Visibility metrics we track early

100%

Profile completeness goal

UTM

Campaign tagging

1

Primary conversion goal

Setup checklist

  • Instagram / TikTok bio & link-in-bio
  • Google Business Profile
  • Meta / Google tag installation
  • Conversion events defined
  • Monthly review template